Toptalere på fodboldkonference

Opdateret den 16. juni 2011.Midt under den største internationale fodboldbegivenhed i Danmark nogensinde, U/21 EM-slutrunden i fodbold i juni, inviterer Idrættens Analyseinstitut og Play the Game i samarbejde med Institut for Idræt, Sport Aarhus Events og Update til en spændende konference med fokus på nogle af fodboldens største aktuelle udfordringer. I to dage vil idrætsforskere, fodboldledere og mediefolk samles til konferencen 'Challenges for football' for at drøfte en international fodboldverden, der skaber medieudvikling og innovation, men som på topniveau kæmper med store økonomiske og ledelsesmæssige udfordringer og på græsrodsniveau rummer store uudnyttede sundhedsmæssige potentialer.

Konferenceprogrammet er opdelt i fire spor, fordelt over to dage:

1. Fodboldens økonomiske udfordringer
2. Den perfekte fodboldspiller
3. Fodbold og teknologi
4. Fodbold og sundhed

Læs mere om de fire spor og oplægsholderne nedenfor (talerlisten opdateres løbende):

Keynote-talereThe European Club football landscape and the need for regulation

Stephanie Leach, Club Licensing and Financial Fair Play, UEFADuring the last years, UEFA has taken action to introduce new financial regulations in order to curb the financial difficulties experienced by many European football clubs in recent years. What are the measures which UEFA will introduce? Is stricter regulation of European professional football going to work? And what are the reasons for the huge financial difficulties in many European leagues?

The reassuring stability of football capitalism

Stefan Szymanski, Professor, CASS Business SchoolOne of the leading sport economics in the world, Stefan Szymanski, will give his opinion on the question: Is it possible to regulate European professional football better through the new licensing system, and is the system going to improve the financial stability of the clubs and the enormous excitement for European league football in the public?

UEFA and the development of grassroot football

Technical director Andy Roxburgh, UEFAAn insight into the strategies, priorities and results of UEFA's programmes to develop football for all in Europe.

1. Fodboldens økonomiske udfordringer

Klubfodboldens økonomi har store udfordringer trods de senere års stigende omsætning i mange af de europæiske fodboldligaer. Det europæiske fodboldforbund har derfor indført nye reguleringsmekanismer, som skal afhjælpe problemet. Men er det overhovedet muligt eller hensigtsmæssigt at regulere fodboldøkonomien? Og hvordan ser det økonomiske billede ud i mange af de ligaer, der konkurrerer med eksempelvis den danske superliga? Hvorfor har nogen ligaer sundere økonomi end andre?

The Organisation and Governance of Top Football Across Europe

• Hallgeir Gammelsæter, Molde University College, Norway. Hallgeir Gammelsæter is co-editor of the new book ‘The Organisation and Governance of Top Football Across Europe’, which gives an insight into the differences and common challenges of football leagues across Europe. One of the few things leagues across Europe seem to have in common is an unhealthy financial situation in spite of an increasing commercialization of football.

"The need for better governance in football’

• Sean Hamil, Birkbeck Sport Business Centre, University of London. How can professional football in Europe strike a better balance between business, culture and future sustainability? Sean Hamil looks into the main issues on governance in European club football.

‘Football and regulation, the Danish case’

• Rasmus K. Storm, senior analytics and PhD stipendiate, Danish Institute for Sports Studies. Danish football professional football has gone through and unprecedented commercialisation in recent years but still most clubs face severe financial difficulties. Why is it so difficult to make professional football sustainable? Will better regulation solve the challenges?

The most important issues in European football from the viewpoint of the Premier League

• Mathieu Moreuil, head of European Public Policy, UK Premier League. What are the most important issues in politics and regulation of football in the viewpoint of the world’s largest football league. Mathieu Moreuil explains the position of the Premier League in important issues like the UEFA Club licensing system, the governance of football, and the current regulation of the European markets for betting and broadcasting.

Competitive balance in the view of the fans

• Professor Gregor Hovemann/Doktor Joachim Lammert, University of Chemnitz, Germany. Based on a new pan-European survey among football supporters, Gregor Hovemann and Joachim Lammert give an insight into the views and interests of football supporters on the objectives that financial fair play aims to achieve. Do issues like competitive balance and financial fair play matter to football fans?

The need for regulation in view of the fans

• Antonia Hagemann, Head of European Development, Supporters DirectFans are often severely affected when their clubs run into financial difficulties or when ownership issues send their clubs into turmoil in the board room. What is the position of the supporter associations to the attempt of UEFA to regulate professional club football better, and could supporters themselves play a bigger role in the governance of European professional football?

The need for regulation of European Football in the view of the players

• Mads Øland, general secretary of the Danish Football Players’ Association and board member of FIFPro. The labour market for Professional football players in Europe is facing a lot of uncertainty and special challenges that are specific for football. What are the needs and position of the football players in the current debate of better future regulation of professional football in Europe.

Football and regulation - why German teams might win in the end

• Oliver Budzinski, Professor of Competition and Sports Economics, Markets & Competition Group University of Southern Denmark. While many European football leagues suffer from severe financial problems, the German Bundesliga has been relatively stable. What is the reason for this, and will the financial regulation of the Bundesliga lead to even more success for the German teams in the international competition in the long run?

2. Den perfekte fodboldspiller

Dette spor sætter fokus på de komplekse krav og fysiske færdigheder, som den moderne fodboldspiller skal leve op til for at nå til tops. Trænere på højt niveau leder konstant efter nye metoder til at forbedre præstationerne, og idrætsforskningen bidrager løbende med ny viden, som kan indgå i udviklingen af endnu bedre fodboldspillere. Konferencens formål er at føre forskere og trænere sammen i en diskussion om, hvordan de forskningsmæssige opdagelser kan overføres til resultater på fodboldbanen. 

The role of Sport Science in elite football

• Warren Gregson, School of Sport & Exercise Sciences, Liverpool John Moores University and Sports Science Consultant, Manchester United FC.The presentation will provide an overview of the evolution of research and applied practice in science and football. Applied practice will centre on the development of scientific support within elite clubs in England with insights into the types of resources and infrastructure that are increasingly being integrated within leading Premier League clubs.

Fitness Training of the Top-Class Football Player

• Jens Bangsbo, professor, Institute of Exercise and Sport Sciences, University of Copenhagen, Copenhagen, Denmark The physical demands of a football player are high with elements of maximal force development, such as jumping, tackling and jumping, and fatigue does occur during a game. Therefore, it is important to prepare the players by fitness training, which can be divided into aerobic, anaerobic and specific muscle training as well as coordination training. Especially high intensity training has been shown to be effective. The challenge for the coach is to find the right balance in the priorities of the various fitness training areas also in relation to technical and tactical training, i.e. make a proper planning.

Individual physical demands of the top-class player (Chelsea)

• Magni Mohr, associated professor at Institute of Exercise and Sport Sciences, University of Copenhagen, Copenhagen, Denmark The physical demands in football are complex with large individual variations between the players in the team. The presentation will focus mainly on these individual differences, how to perform individual fitness profiling and the implication this has on planning player-specific fitness training. Examples will be given from top-class football teams such as Chelsea FC.

Strength training - the FC Copenhagen approach

• Jesper Løvind Andersen, associated professor, Institute of Sports Medicine, Bispebjerg Hospital, Copenhagen At first glance the need for strength training in soccer may look somewhat unnecessary, since soccer in many aspects is a “running game”. Nevertheless, it is also obvious that many of the games decisive situations, besides technical and tactical skills, are funded on physical qualities such as speed, ability to jump, accelerate, decelerate, strength in man-to-man situations etc., all qualities that are highly correlated to muscle strength. Thus, increased muscle strength is a physical quality that may lead to a more complete player. Whereas many physical qualities relevant for soccer players can be conducted playing soccer or working within games-like situations, efficient strengthening of the muscle has to be performed away from the pitch. Doing so requires precise and specific planning, well coordinated with other types of training.

Mental toughness in Danish football – a behavioural analysis

• Greg Diment, Team Danmark and DBUMental toughness has been a much discussed topic in sport psychology in the recent 5-10 years. Football coaches always look for mentally tough players, but it is unclear what they're exactly looking for. The current project is the first stage in the development of a Danish behavioural checklist for mental toughness in football games.

3. Fodbold, teknologi og medier

Teknologi spiller en væsentlig rolle såvel i spillet på som uden for banen. Nye analyseværktøjer og teknologier vinder indpas på træningsbanen, og nye medieteknologier har væsentlig indflydelse på afviklingen og de økonomiske potentialer i store events som eksempelvis U/21-slutrunden. Konferencen vil fokusere på nogle af de innovative tiltag, der kan forbedre de analytiske aspekter af fodboldtræning- og kampe og bidrage til at skabe bedre oplevelser omkring de store kampe.

A whole new ballgame – innovation of new training equipment for the future

• Nikolaj Thomassen, Head of R&D, Munin Sports. Munin Sports is an innovative Danish company which develops creative concepts for training and training equipment. Get an insight into some of the new innovative concepts to develop football players and make the training more fun and effective. And learn how it is not always easy to persuade the football establishment to try new ideas.
• Frans Lefeber, Inmotio A "new" technology, The Inmotio system, was used by the trainers staff of South Korea in preparation on and during the WC in South Africa 2010. The presentation will show that this is a perfect tool for the trainers to get more insight in the condition and tactics of players. And with this information the trainers are capable to avoid overload injuries, improve trainings responses, and give better feedback to players about tactics. The presentation will also give examples of how Ajax and FC Bayern Munich are using the Inmotio system nowadays.

Eventbased Innovation. Football journalism and new media

• Kristian Strøbech, Danish School og Media and Journalism, Aarhus A new media strategy for big events will be presented. The Danish School of Media and Journalism will join up with Active Institute and selected media partners to cover the UEFA U21 Championships with a group of 20 senior journalism students. The project will focus on smartphones and social media tools to create a supplement to the traditional media coverage of the championships – a dialogue based daily beat of the whole event. The main language will be English to facilitate an inclusive dialogue with all fans and professionals present in Denmark during the tournament, as well with fan communities in team home countries. In this regard, Twitter will be the most important tool. The project will explore how use of smart-phones and social media technology can lower the barrier for content contributors to become actual citizen reporter collaborating with professional media.

Media 2012

• David McGillivray, professor, School of Creative and Cultural Industries University of West Scotland The emergence of the ‘new new media’ is having a transformational impact on the way sport events engage with their various communities, including sponsors, spectators, media and visitors. The 2010 Vancouver Winter Olympic Games were dubbed the “Twitter Olympics”, reflecting the importance of that particular new media platform in influencing the dominant narratives around that event. The impending London 2012 Olympics is also awash with discussions over the role of the so-called alternative media in (re) shaping the Olympic story, focused on #media2012, providing a platform for citizens and other stakeholders to engage with the Games in a more open and collaborative manner. This presentation provides a critical commentary on evolution of the new media and its implications for major events, drawing on the Olympic Games and 2010 South Africa World Cup for its empirical focus.

BuzzMachine

• Jeff Jarvis, associate professor, City University of New York 

4. Fodbold og sundhed

Forskning fra blandt andet Københavns Universitet har dokumenteret, at fodbold rummer store sundhedsmæssige potentialer for idrætsuvante grupper, men hvordan kan denne viden overføres til nye målgrupper af teenagere uden fodboldtalent eller voksne med behov for mere motion? Og ligger der i virkeligheden et økonomisk potentiale i breddefodbold, som fodboldsporten på grund af dens i forvejen enorme popularitet slet ikke har øje for?

The huge potential of football in combating life style related disease

• Associate professor Peter Krustrup, Department of Exercise and Sport Sciences, University of Copenhagen. Recent research has shown that the practice of football has a huge potential to improve allround fitness in a pleasurable way and that football can be used as treatment for lifestyle-related diseases. Peter Krustrup outlines the main results of a huge research programme into the health enhancing potential of football.

Football for unskilled, adult women – the hidden potential of football

• Associate professor, PhD, Laila Ottesen, Department of Exercise and Sport Sciences, University of Copenhagen. It has been documented that football has a huge health enhancing potential for players of all age groups and skill levels. Furthermore research has shown that recreational football is an activity, which promotes social interactions and the creation of social capital and networks. But how should football be organised in practice to be accessible and motivating for new target groups of unskilled adult players?

Football federations and health – PR-exercise or serious business

• Bent Clausen, Head of Regional Football Federation of Jutland. JBU, Board member, Danish Olympic Committee Danish football enjoys unparalleled success among the children. But can organized football develop successful concepts as well for the unskilled teenagers or adults in need of healthy exercise? Is organized football really willing to target a new group of unskilled players?

The hidden treasures of football for all

• Lars Kruse, The football factory, Fodboldfabrikken, Denmark How a new approach to football for all led to an incredible business success for the commercial operator of five-a-side football 'Goals Soccer Centres'. How should football be organized to make it more attractive for leisure players?

The ‘Football Experimentarium’ in Herning

• Laura Munch, consultant, Danish Foundation for Sports and Culture Facilities (Lokale- og Anlægsfonden). Football is much more than 22 players a ball and a pitch. In Herning the local football club, Herning Fremad, the munic-pality, and the Danish Foundation for Sports and Culture Facilities are currently developing a totally new football landscape, the ‘Football Experimentarium’, which is a veritable playground for football with the aim of challenging players of all kinds into developing new games and interactions with the ball. The aim is to make the ‘Football Experimentarium’ an inspiration for new footballing landscapes all over the world.

Konferencesekretariat:

Deltagelse i konferencen koster Dkr. 1500,-Studerende ved videregående uddannelser: Dkr. 350,-Deltagelse i konferencemiddag den 20. juni koster Dkr. 350,- Prisen inkluderer konferencemateriale og forplejning. Søauditorierne, Aarhus Universitet, Bartholins Allé 3, Aarhus, bygning 1250 20. juni: 08.30-10.00: Registrering og kaffe 10.00-18.00: Konference 19.30-: Konferencemiddag (GourmetGaragen)21. juni: 08.30-09.30: Registrering og kaffe 09.30-15.30: Konference 15.30-16.30: Modtagelse og netværksreception på Aarhus Rådhus Arrangørerne planlægger at tilbyde gratis bustransport til U/21-kampen Tjekkiet-England, den 19. juni kl. 20.45 på Viborg Stadion. Billet til kampen skal bestilles på individuel basis. Busafgang fra Radisson Aarhus til Viborg kl. ca. 16.00.  Idrættens Analyseinstitut/Play the Game, Institut for Idræt ved Aarhus Universitet, Sport Aarhus Events og Update.  Mette Kanstrup, Active Institute, Aarhus Universitet, tlf. +45 20 15 55 41, mk@activeinstitute.dk